Quality assurance mechanisms in agrifood: The case of the Spanish fresh meat sector
Marta Fernández-Barcala and
Benito Arruñada ()
Economics Working Papers from Department of Economics and Business, Universitat Pompeu Fabra
The largest fresh meat brand names in Spain are analyzed here to study how quality is signaled in agribusiness and how the underlying quality -assurance organizations work. Results show, first, that organizational form varies according to the specialization of the brand name. Publicly-controlled brand names are grounded on market contracting with individual producers, providing stronger incentives. In contrast, private brands rely more on hierarchy, taking advantage of its superiority in solving specific coordination problems. Second, the seemingly redundant coexistence of several quality indicators for a given product is explained in efficiency terms. Multiple brands are shown to be complementary, given their specialization in guaranteeing different attributes of the product.
Keywords: Quality assurance; co-branding; agriculture; vertical integration; contracts (search for similar items in EconPapers)
JEL-codes: D23 L14 L22 Q13 (search for similar items in EconPapers)
Date: 2001-09, Revised 2002-03
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
https://econ-papers.upf.edu/papers/637.pdf Whole Paper (application/pdf)
Journal Article: Quality assurance mechanisms in agrifood: the case of the Spanish fresh meat sector (2003)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:upf:upfgen:637
Access Statistics for this paper
More papers in Economics Working Papers from Department of Economics and Business, Universitat Pompeu Fabra
Bibliographic data for series maintained by ().