La creazione di un nuovo mercato: il caso dello Champagne. Un approccio evolutivo

Barrère Christian

EBLA Working Papers from University of Turin

Abstract: The paper uses evolutionary games to interpret building of legal inheritance, the protection of geographical indication system (French AOC system). It organizes a particular configuration of patent rights very favourable to Champagne industry. The paper focuses on strategic choices which lead to define a competition strategy, market segmentation by quality. It shows that, in this legal innovation process, the main target is not trade protection. The problem is, for great producers, to lock all producers in quality strategies.

Pages: 23 pages
Date: 2002-03
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