A Survey of Expectations of Bankers on the Factors Business Firms Use in Selecting a Bank

Rowan Trayler (), J. Nielsen and B. Brown

No 40, Working Paper Series from Finance Discipline Group, UTS Business School, University of Technology, Sydney

Abstract: This paper reports the findings of a nation wide suiVey of American bankers. The SUIVey asked bankers to rank from a Jist the three most important factors a business firm considers when selecting a bank to conduct its day to day business. The paper presents the initial findings and then in a further analysis of the results, a study by bank asset size is undertaken. The purpose of this analysis is to identify the difference in a banker's relative ranking when bank size is taken into account.

Pages: 22 pages
Date: 1994-10-01
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