Internet shopping and Internet banking in sequence

Athanasios G Patsiotis, Tim Hughes and Don Webber
Additional contact information
Athanasios G Patsiotis: American College of Greece
Tim Hughes: University of the West of England, Bristol

Working Papers from Department of Accounting, Economics and Finance, Bristol Business School, University of the West of England, Bristol

Abstract: This paper presents an empirical investigation into the factors that shape the propensity to use the Internet for shopping and banking through application of bivariate probit regression techniques to data sourced from a survey of 259 respondents in Athens, Greece. Based on the observation that Internet banking usage typically requires familiarity with Internet shopping, we estimate the marginal effects of the determinants of Internet banking use conditioned on the determinants of Internet shopping use. Our results suggest that not controlling for this conditioning will bias estimates and could lead to incorrect policy-recommendations. For instance, personal capacity is found to be an important determinant of the propensity to use Internet banking in a non-sequential approach but it is found to have no significant effect after conditioning. In particular, our results suggest that policy-makers should emphasise usefulness attributes of computer-based innovations when attempting to increase the use of the Internet for banking by people who already use the Internet for shopping.

Keywords: Internet banking; Internet shopping; adoption rate; bivariate probit regression; conditional marginal effects (search for similar items in EconPapers)
Date: 2012-01-07
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www2.uwe.ac.uk/faculties/BBS/BUS/Research/economics2012/1207.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:uwe:wpaper:20121207

Access Statistics for this paper

More papers in Working Papers from Department of Accounting, Economics and Finance, Bristol Business School, University of the West of England, Bristol Contact information at EDIRC.
Bibliographic data for series maintained by Jo Michell ().