Consolidating customer analytics at Mobistar Pragmatic Project Management in Business Intelligence

Steven De Hertogh, M. Janssens and Stijn Viaene

Vlerick Leuven Gent Management School Working Paper Series from Vlerick Leuven Gent Management School

Abstract: Strategic business intelligence (BI) projects are high risk – yet potentially high reward – endeavours. They typically involve substantial, multi-year investments in people and technology. Successfully completing such projects requires strong levels of organisational buy-in, cross-boundary communication, and, above all, managerial persistence. In this article, we want to highlight and open the discussion on a somewhat underexposed managerial phenomenon in BI projects: ‘bricolage’ – after the French word for ‘do-it-yourself’ (Ciborra, 1992).

Pages: 13 pages
Date: 2011-09-07
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