Relations between non-tourism and tourism consumption choices: A Rough Sets approach

Emilio Celotto, Andrea Ellero () and Paola Ferretti

No 20, Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Abstract: The main goal of this research is to analyze Italian tourists' behaviors on the basis of statistical surveys on households, life conditions, incomes, consumptions, travels and vacation. Rough Sets Theory, a Data Mining technique that can easily manage also categorical variables, is suitable for the exploitation of databases collecting sample surveys data. We apply it to a large selection of variables from database Sinottica, containing information on social, cultural and behavioral trends in Italy collected by means of a psychographic survey provided by a leading market research organization, GfK Eurisko. Some interesting relations between non-tourism consumption behaviors and corresponding tourism consumption choices are obtained in terms of decision rules.

Keywords: rough sets; tourism; data mining; sentry variable (search for similar items in EconPapers)
JEL-codes: C6 L83 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2012-11
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