A Study of Sustainable Business Growth With Green Marketing Strategies

Girishkumar Painoli, S.G. Losarwar and Mahesh V. Shitole

No 2012-4-10, Working papers from Voice of Research

Abstract: Representing a visible and valid commitment to sustainability is particularly imperative because it is part of an urgent need to resume and construct trust from the public and other key stakeholders. Green marketing has become a discussed subject and comp Key words: Green Marketing, green message, organic, environmentally Friendly, Myopia

Date: 2012-12
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