ROLE OF DIGITAL MEDIA IN BRAND PROMOTION

Maithili R.P. Singh

No 2013-9-8, Working papers from Voice of Research

Abstract: Digital media and brand promotion nowadays are like synonyms. This paper stresses to comprehend, what is Digital Media, to identify with, what is Brand Promotion and to recognize the relationship between both the phenomenon. Key words: Media, digital media, brand, promotion, brand promotion

Date: 2013-09
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