FACTORS LEADING TO MATERIALISM IN CHILDREN: A SURVEY OF SCHOOL CHILDREN IN AHMEDABAD, INDIA

Poorvaxi Chetanand Audichya

No 2024-49-06, Working papers from Voice of Research

Abstract: Materialism is a philosophical perspective that emphasizes on physicalism or state of being. When children exhibit a tendency or express desire for material possessions, it can be termed as materialism in children. Researchers working on materialism among children highlighted that it is increasing among children. Past researchers have associated marketing, role of media, peers and so on as reasons for increasing materialism in children. However, there is still not much clarity with regard to the individual and situational factors that lead to materialism in children, which increases their vulnerability to such thoughts and behaviors. The present study is an attempt to understand the role of different internal and external factors that lead to child materialism. Key words: Materialism, children, socialization, advertising, child development, peer influence.

Date: 2024-03
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