Profiting from confusion

Eugenio Miravete ()

No 371300, Competition & Regulation Times from New Zealand Institute for the Study of Competition and Regulation

Abstract: Firms sometimes offer what seems like a bewildering range of products or services. Does this reflect genuine desire to provide maximum flexibility to consumers - or is it a strategy designed to increase a firm's profits by confusing customers? And even if it is the latter, does anything need to be done? Eugenio Miravete considers these issues.

Date: 2007-11-01
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