Co-operative Advantage

Morris Altman ()

No 373203, Competition & Regulation Times from New Zealand Institute for the Study of Competition and Regulation

Abstract: Would you willingly pay more for groceries from a local co-operative than for identical brands sold by the local branch of a privately-owned firm? Morris Altman's survey-based research in Saskatchewan (Canada) indicates that consumers will pay higher prices at the co-op, even when they're not members and so don't participate in the usual member-only benefits. This suggests that, in competitive markets, consumer co-operatives enjoy a relative advantage over non-co-ops because of the value consumers place on the non-material benefits of shopping at a co-op - such as the feel-good glow they get from the co-op's investment in social cohesion.

Date: 2011-03-01
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ojs.victoria.ac.nz/crt/article/view/3732

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vuw:vuwcrt:373203

Access Statistics for this paper

More papers in Competition & Regulation Times from New Zealand Institute for the Study of Competition and Regulation Contact information at EDIRC.
Bibliographic data for series maintained by Library Technology Services ().