Consumer trust and willingness to pay for certified animal-friendly products
Lionel Hubbard () and
Riccardo Scarpa ()
Additional contact information
Lionel Hubbard: University of Newcastle, https://www.ncl.ac.uk
Working Papers in Economics from University of Waikato
Increasing animal welfare standards requires changes along the supply chain which involve several stakeholders: scientists, farmers and people involved in transportation and slaughtering. The majority of researchers agree that compliance with these standards increases costs along the livestock value chain, especially for monitoring and certifying animal-friendly products. Knowledge of consumer willingness to pay (WTP) in such a decision context is paramount to understanding the magnitude of market incentives necessary to compensate all involved stakeholders. The market outcome of certification programs is dependent on consumer trust. Particularly, there is a need to understand to what extent consumers believe that stakeholders operating in the animal-friendly supply chain will respect certification standards. We examine these issues using a contingent valuation survey administered in five economically dominant EU countries. The implied WTP estimates are found to be sensitive to robust measures of consumer trust for certified animal-friendly products. Significant differences across countries are discussed.
Keywords: Animal welfare; Certification; Consumer trust; Contingent Valuation; Willingness to Pay; Budget approach (search for similar items in EconPapers)
JEL-codes: Q26 H41 C25 (search for similar items in EconPapers)
Pages: 25 pages
New Economics Papers: this item is included in nep-agr and nep-env
References: Add references at CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:wai:econwp:07/09
Access Statistics for this paper
More papers in Working Papers in Economics from University of Waikato Private Bag 3105, Hamilton, New Zealand, 3240. Contact information at EDIRC.
Bibliographic data for series maintained by Geua Boe-Gibson ().