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Pirates in the lab. Using incentivized choice experiments to explore preference for (un)authorized content

Piotr Ćwiakowski (), Marek Giergiczny and Michal Krawczyk ()

No 2013-25, Working Papers from Faculty of Economic Sciences, University of Warsaw

Abstract: We report a laboratory experiment aimed at investigating factors affecting choice between different versions of a full-length movie. In particular, we estimate the willingness to pay for a legal, rather than pirated copy and compare it to the impact of such characteristics as picture quality or delay in delivery. We find a modest but highly significant preference for the authorized version. By conducting otherwise identical choice experiments both with and without actual experiential and monetary consequences, we conclude that the method does not seem to suffer from hypothetical bias. We also find that when the proceeds from legal sale are transferred to a good cause, willingness to pay for the unauthorized copy is reduced.

Keywords: digital piracy; choice experiments (search for similar items in EconPapers)
JEL-codes: D01 D12 C91 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2013
New Economics Papers: this item is included in nep-cbe, nep-cul, nep-dcm, nep-exp, nep-ipr, nep-pr~ and nep-iue
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