Awareness and Impact of Energy Labels on Purchases of Household Appliances in the EU

Monica Barahona-Varon, Toker Doganoglu and Lukasz Grzybowski ()
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Toker Doganoglu: University of Wuerzburg
Lukasz Grzybowski: University of Warsaw, Faculty of Economic Sciences

No 2024-25, Working Papers from Faculty of Economic Sciences, University of Warsaw

Abstract: This paper examines Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019 to evaluate the awareness and impact of EU Energy Labels. Specifically, we analyze the role of socioeconomic characteristics such as age, gender, education, financial stability, and political engagement. Our results suggest that individual characteristics have a greater effect on the influence of labels on purchase decisions than on label awareness. However, significant heterogeneity across countries persists even after controlling for individual characteristics. Using our model, we conduct three exercises in which we assume a policymaker can either increase label awareness among all unaware individuals or target those with specific characteristics, and we demonstrate the resulting impact on the share of people whose purchases are influenced by the label. The findings reveal that even when label awareness is at its highest level, it does not necessarily translate into substantially higher influence on purchasing decisions in some countries. Additionally, at the country level, certain socioeconomic and political variables are positively correlated with label awareness.

Keywords: European Green Deal; Ecodesign Directive; Energy-efficiency (search for similar items in EconPapers)
JEL-codes: C83 D12 Q41 Q48 (search for similar items in EconPapers)
Pages: 42 pages
Date: 2024
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https://www.wne.uw.edu.pl/download_file/5020/0 First version, 2024 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:war:wpaper:2024-25

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