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Monetary and moral incentives of behavioral interventions: Field experimental evidence from hotel guest energy efficiency programs

Toshi Arimura, Yukihiko Funaki, Hajime Katayama, Atsushi Morimoto, Hiroko Okajima and Shigeharu Okajima
Additional contact information
Yukihiko Funaki: Waseda University.
Atsushi Morimoto: North Asia University.
Hiroko Okajima: Nagoya University.
Shigeharu Okajima: Osaka University of Economics.

RIEEM Discussion Paper Series from Research Institute for Environmental Economics and Management, Waseda University

Abstract: The purpose of this study is to measure the pure conservation effect of moral incentives and investigate their potential to reduce energy conservation in non-household sectors. Focusing on the overlap between moral and economic incentives, we employ a field experiment at a hotel to separate moral incentives from economic incentives. We find that although the pure conservation effect of moral incentives was insignificant, moral incentives did reduce hotel guests’ electricity use by 10.3% when saved money in conservation was donated to an environmental protection organization. The result indicates that when we use moral incentives in non-household sectors, it is beneficial to spend saved money for environmental protection to gain people’s support for conservation requests.

Keywords: Energy conservation; Moral incentive; Field experiment (search for similar items in EconPapers)
JEL-codes: D12 D91 L94 Q41 Q48 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2023-07
New Economics Papers: this item is included in nep-ene, nep-exp and nep-nud
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Persistent link: https://EconPapers.repec.org/RePEc:was:dpaper:2302

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