Beyond Control? Predicting Consumer Behaviour Using A Measure for Consumer Locus of Control

M.A. Busseri, Robert Kerton and H.M. Lefcourt

Working Papers from University of Waterloo, Department of Economics

Abstract: We apply locus of control specifically to consumer decisions. To do so, a measurement device, the Consumer Locus Of Control (CLOC) id constructed and tested.

Keywords: CONSUMPTION; DECISION MAKING; INFORMATION (search for similar items in EconPapers)
JEL-codes: D91 (search for similar items in EconPapers)
Pages: 22 pages
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:wat:wpaper:9606

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