Olive Oil, Medicinal and Aromatic Plants, and Tomatoes in North-West Tunisia: A Roadmap to Developing Competitive Advantage on Strategic Markets

Jade Salhab, Michael Weber, Tindaro Paganini, Faten Khamassi, Sihem Bellagha, Houssem Bel Hadj and Fatma Laabidi

No 32169346, Jobs Group Papers, Notes, and Guides from The World Bank

Abstract: This report identifies some of the most binding constraints preventing products in targeted value chains in Tunisia from reaching strategic (high value added) markets and proposes a road map on how to strengthen their competitiveness on these market segments. The analysis is anchored in a strategic segmentation exercise and builds on the outputs of a Value Chain Development training program delivered by the World Bank to the members of Tunisia's ""Task Force for Value chain and Cluster Development"". The training program's tutors complemented and deepened the analyses started by trainees in the cases of the value chains for olive oil, tomatoes, and rosemary. The report provides an illustration of how such a value chain and cluster development approach can be leveraged to accelerate job creation and reduce inequalities between the leading and the lagging regions of Tunisia.

Keywords: olive oil; value chain; fresh fruit and vegetable; share of world trade; Clusters and Value Chains; national institute of statistic; virgin olive oil; lagging region; market segmentation; Job Creation; capacity building program; private sector job; high entry barrier (search for similar items in EconPapers)
Pages: 104
Date: 2019-01-01
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