Evaluating the Efficacy of Mass Media and Social Marketing Campaigns in Changing Consumer Financial Behavior

Florentina Mulaj and William Jack

No 13563, World Bank Publications - Reports from The World Bank Group

Keywords: Health; Monitoring; and; Evaluation; Education-Education; For; All; Banks; and; Banking; Reform; Finance; and; Financial; Sector; Development-Financial; Literacy; Finance; and; Financial; Sector; Development-Access; to; Finance; Health; Nutrition; and; Population (search for similar items in EconPapers)
Date: 2012-11
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