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The Marketing Structure in Agribusiness during the Transition in Bulgaria

Steve Murray (), Yordan Staykov, and Valentin Katzerov

No wp738, William Davidson Institute Working Papers Series from William Davidson Institute at the University of Michigan

Abstract: Bulgaria is moving toward a food processing and marketing system which resembles that of Western Europe and the U.S. Large grocery chains from Germany, Austrai and Turkey are building supermarkets and hypermarkets in Bulgaria’s larger cities. However, income in Bulgaria remains much lower than in Western Europe and most Bulgarian consumers cannot afford to shop in the new stores yet. Neighborhood markets, which serve average Bulgarians, are expanding their product selections and remain the primary shopping venue. Food processing plants in Bulgaria are being upgraded to meet EU standards. Farmers are getting more efficient as land is consolidated. On the whole, the agriculture and agribusiness sectors in Bulgaria are improving.

Keywords: Bulgaria; food marketing; transition (search for similar items in EconPapers)
JEL-codes: O52 P23 Q13 (search for similar items in EconPapers)
Pages: pages
Date: 2005-01-01
New Economics Papers: this item is included in nep-agr, nep-com and nep-tra
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