What incentives are being used by International Business Researchers in Their Surveys? A Review

Agnieszka Chidlow (a.chidlow@mmu.ac.uk) and Pervez N. Ghauri

No wp1086, William Davidson Institute Working Papers Series from William Davidson Institute at the University of Michigan

Abstract: Following a number of studies on the factors that might affect response rates in cross-national research, this work examines the types of incentives mentioned by international business scholars in mail surveys as well as how the use of such incentives affects the response rate. This work uses a content analysis of articles published in four leading international business journals in the period of 2000 - 2009. The results show that out of 217 studies under examination only 42 mentioned any type of incentives for enhancing the response rate. The most common incentives used by authors are confidentiality and anonymity, followed by a business reply envelope and a free report. Generally speaking, the results demonstrate that studies reporting incentives achieve, on average, a lower response rate from those that do not report them.

Keywords: Incentives; International business research; Mail survey; Response rate; Content analysis. (search for similar items in EconPapers)
JEL-codes: C18 C83 F23 (search for similar items in EconPapers)
Pages: pages
Date: 2014-12-01
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