Sustainable Consumption and Mass Communication: A German Experiment

L Reisch, Clive Spash and Sabine Bietz

SRE-Disc from Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business

Abstract: How to change economic behaviour and achieve sustainable consumption? This paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed. This is a paper from the Socio-Economics and Environment in Discussion working paper series edited by Clive L. Spash which ran from 2007 to 2009. This particular paper appeared in August 2008 and was later published as a book chapter: Reisch, L., C. L. Spash and S. Bietz. 2010. ‘The Socio-Psychology of Achieving Sustainable Consumption: An Example Using Mass Communication’. In R. F. Holt et al. (eds), Post Keynesian and Ecological Economics: Confronting Environmental Issues, pp.178-199. Cheltenham: Edward Elgar.

Keywords: Consumption; behaviour; choice; norms; consumer theory; environment (search for similar items in EconPapers)
JEL-codes: A13 D11 D12 D40 D46 D62 D64 D70 Q01 Q51 (search for similar items in EconPapers)
Pages: 34 pages
Date: 2021
New Economics Papers: this item is included in nep-env and nep-ict
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https://www-sre.wu.ac.at/sre-disc/sre-disc-2021_04.pdf (application/pdf)

Related works:
Working Paper: Sustainable Consumption and Mass Communication: A German Experiment (2021)
Working Paper: Sustainable Consumption and Mass Communication: A German Experiment (2008)
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