Unmasking globalisation. From rhetoric to political economy - the case of Brazil

Andreas Novy ()

No 2000/04, SRE-Discussion Papers from WU Vienna University of Economics and Business

Abstract: Globalisation as a process of increasing internationalisation based on the dominance of finance capital is a material process. This article, however, focuses on globalisation as a discourse, distinguishing between discursive strategies as deliberate efforts of social actors and discursive structures as stabilized social orders unaffected by simplistic voluntarist attempts at change. Taking Brazil and a presidential speech as a case study, three discursive strategies can be identified: globalisation is portrayed as radically new, as unjust, but unavoidable and as a power field only accessible by the elite. Globalisation as a discursive structure in the Foucauldian tradition is shown to be structured similarly to the dispositive of sexuality as a flexible arrangement of actor-less and borderless markets, hereby, abandoning the old discursive structure of development which was focused on sovereignity and territory. Using marxist political economy we will unmask this rhetoric as a sophisticated power game that serves for hiding the deep-rooted dominant structure of capital and state. Only then can we fully understand the decisive role that social struggles play in the making of history and geography. (author's abstract)

Keywords: Brasilien; Globalisierung; Diskursanalyse (search for similar items in EconPapers)
Date: 2000
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