Negotiation and the Web: Users' Perception and Acceptance

G.E. Kersten and S.J. Noronha

Working Papers from International Institute for Applied Systems Analysis

Abstract: New information technologies invariably provide excellent opportunities for improving the efficiency and effectiveness of decision making and negotiation through the development of novel decision support techniques. Emerging Internet related technologies and, in particular, the World Wide Web provide yet another opportunity for radical change and improvement in the support and practice of negotiations. This view is supported by the results of a cross-cultural experiment that we have been conducting over the past year as part of the InterNeg project, observing computer-assisted international negotiations over the Web. One of the surprises from this experiment is the degree of acceptance that the Web/computer technology achieved among a user base comprising both experienced negotiators and students. In this paper we report our experimental results and suggest the reasons behind and requirements for successful acceptance of Web based negotiation support technology, with the aim of stimulating further exploration of the opportunities held out by these new technologies.

Date: 1998-03
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