Value creation in mobile banking
Development and Comp Systems from University Library of Munich, Germany
The convergence of the Internet and mobile networks creates new opportunities and applications. Treating mobile business as simply an extension to the traditional web could result in missing out unique differentiated qualities for new value-added possibilities. Mobile Banking is considered to be one of the most value-added and important mobile service available. The current research examined technological changes in mobile networks and innovative attributes of Mobile Internet. It has advanced the theoretical framework of innovation in service to develop a customer centric analysis of mBanking value proposition. The article goes on to discuss critical factors in the diffusion of mBanking and explores reasons of failure and further prospects of success.
Keywords: Mobile; Banking (search for similar items in EconPapers)
JEL-codes: O P (search for similar items in EconPapers)
Pages: 6 pages
New Economics Papers: this item is included in nep-fmk and nep-mkt
Note: Type of Document - pdf; pages: 6. Value creation in mobile banking
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpdc:0508010
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