Competitive Advantages of the Beira Interior (Portugal): A TOWS Approach
João Leitão () and
Mário Raposo ()
Development and Comp Systems from University Library of Munich, Germany
The formulation of a competitive strategy implies an extended understanding, in terms of the industrial structures, of the mains fields where the nations compete and those structures evolve. The environmental conditions of a region, and of its industries, determine both the generic strategies, and the alternative strategies, which are already implemented. One of the instruments for strategic analysis, which combines external variables and internal variables, is the TOWS Matrix. This instrument allows the analysis of the present strategies, and the relationship between the variables, and also the presentation of proposals for alternative strategies, in order to identify or to reinforce the competitive advantages of the unit of analysis. Considering as unit of analysis the region of Beira Interior (Portugal), this article aims to provide a TOWS Matrix application. Several strategic alternatives for the region are, also, presented, taking into consideration the opportunities and the forces, previously, detected, in order to assure the transition for the ideal strategic quadrant. Finally, the conclusions and the guidelines for future research are presented.
Keywords: Strategy; TOWS Matrix; Entrepreneurship; Innovation. (search for similar items in EconPapers)
JEL-codes: M0 M1 M13 O31 (search for similar items in EconPapers)
Note: Type of Document - pdf; pages: 16
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpdc:0509022
Access Statistics for this paper
More papers in Development and Comp Systems from University Library of Munich, Germany
Bibliographic data for series maintained by EconWPA ().