Experimental Evidence on the Divergence Between Measures of Willingness to Pay and Willingness to Accept--The Role of Value Uncertainty

Peter Mueser and Jay K. Dow

Experimental from University Library of Munich, Germany

Abstract: One of the most robust findings in experimental analysis in economics is that subjects often display a large discrepancy between the dollar value they are willing to accept in order to sell an item (WTA) and the dollar value they are willing to pay to purchase it (WTP). We suggest that often when individuals face purchase or sale decisions, the actual private value of an object is uncertain. This is significant because, in a large number of market environments, such uncertainty will cause individuals to display a disparity between WTA and WTP. Our review of the literature confirms that the WTA-WTP disparity does tend to grow where we might expect that estimating an object's value is more difficult. We then turn to our own experiments that attempt to measure such uncertainty more directly and examine how it relates to the WTA-WTP disparity. Our results confirm the hypothesis of a positive relationship.

JEL-codes: C91 D12 D81 (search for similar items in EconPapers)
Pages: 26 pages
Date: 1998-03-28
New Economics Papers: this item is included in nep-env, nep-exp, nep-gth and nep-pke
Note: 26 pages (title page, abstract page, 21 numbered pages, 3 tables), WordPerfect 6.1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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