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The Global Pharmaceutical Industry, 2004

Bernardo Batiz-Lazo and k Sarah Holland
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k Sarah Holland: Manchester Business School

General Economics and Teaching from EconWPA

Abstract: This teaching case looks at the development of the ethical pharmaceutical industry. The various forces affecting the discovery, development, production, distribution and marketing of prescription drugs are discussed in terms of their origins and recent developments. Readers are then invited to consider trends for the future.

Keywords: Ethical pharmaceuticals; industry analysis; five forces (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-hea and nep-his
Date: 2004-05-03
Note: Type of Document - pdf; pages: 24
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