The Global Pharmaceutical Industry, 2004
Bernardo Batiz-Lazo and
k Sarah Holland
Additional contact information
k Sarah Holland: Manchester Business School
General Economics and Teaching from University Library of Munich, Germany
Abstract:
This teaching case looks at the development of the ethical pharmaceutical industry. The various forces affecting the discovery, development, production, distribution and marketing of prescription drugs are discussed in terms of their origins and recent developments. Readers are then invited to consider trends for the future.
Keywords: Ethical pharmaceuticals; industry analysis; five forces (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Pages: 24 pages
Date: 2004-05-03
New Economics Papers: this item is included in nep-com, nep-hea and nep-his
Note: Type of Document - pdf; pages: 24
References: Add references at CitEc
Citations: View citations in EconPapers (3)
Downloads: (external link)
https://econwpa.ub.uni-muenchen.de/econ-wp/get/papers/0405/0405002.pdf (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0405002
Access Statistics for this paper
More papers in General Economics and Teaching from University Library of Munich, Germany
Bibliographic data for series maintained by EconWPA ( this e-mail address is bad, please contact ).