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Arousal, rank and utility

Igor Galochkin
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Igor Galochkin: Moscow Institute for International Relations

General Economics and Teaching from University Library of Munich, Germany

Abstract: We apply Maslow’s hierarchy of needs to the concept of utility and then go on to a new model where individual’s behavior is aimed at reaching optimal level of arousal of neural system and optimal level of domination in social ranking.

Keywords: utility; motivation; altruism; demonstration of wealth; novelty; comfort; rank; arousal (search for similar items in EconPapers)
JEL-codes: A10 A12 D00 (search for similar items in EconPapers)
Date: 2004-10-05
Note: Type of Document - pdf; pages: 6
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0410001

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