Arousal, rank and utility
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Igor Galochkin: Moscow Institute for International Relations
General Economics and Teaching from University Library of Munich, Germany
We apply Maslow’s hierarchy of needs to the concept of utility and then go on to a new model where individual’s behavior is aimed at reaching optimal level of arousal of neural system and optimal level of domination in social ranking.
Keywords: utility; motivation; altruism; demonstration of wealth; novelty; comfort; rank; arousal (search for similar items in EconPapers)
JEL-codes: A10 A12 D00 (search for similar items in EconPapers)
Note: Type of Document - pdf; pages: 6
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0410001
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