Strategy & structure of the pharmaceutical industry
Bernardo Batiz-Lazo and
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Sarah Holland: AstraZeneca
Industrial Organization from University Library of Munich, Germany
The case looks at the development of the modern pharmaceutical industry with an emphasis on events in the late 1990s. The various forces affecting the competitive environment around the discovery, development, production, distribution and marketing of prescription and non- prescription drugs are discussed in terms of their origins and recent developments.
JEL-codes: L (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com, nep-his, nep-ind and nep-tid
Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpio:0211018
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