Corporate strategy in the UK credit card market: The case of Barclaycard
Jaurenee Wonglinpiyarat and
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Jaurenee Wonglinpiyarat: Manchester Business School
Douglas Wood: Manchester Business School
Industrial Organization from EconWPA
The case study is concerned with how a long-standing market leader maintains a position of advantage and develops its business in a fast- moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.
Keywords: banks; corporate strategy (search for similar items in EconPapers)
JEL-codes: L (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com and nep-ind
Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk; pages: 24
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpio:0211020
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