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El Geomarketing y la distribución comercial

Coro Chasco-Yrigoyen
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Coro Chasco-Yrigoyen: Instituto L. R. Klein, Universidad Autónoma de Madrid

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Urban/Regional from University Library of Munich, Germany

Abstract: Geomarketing is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results. Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big Tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?” .In this article we briefly show some practical geomarketing strategies applied to real cases often found in different retailing contexts.

Keywords: Geomarketing; geography; GIS; location; spatial analysis (search for similar items in EconPapers)
JEL-codes: R (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-geo
Date: 2004-03-09
Note: Type of Document - pdf; pages: 13
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