Fast Food - the early years: Geography and the growth of a chain-store in the UK

Joanne Sault, Otto Toivanen and Michael Waterson
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Joanne Sault: Department of Economics, University of Warwick

The Warwick Economics Research Paper Series (TWERPS) from University of Warwick, Department of Economics

Abstract: We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.

Keywords: Fast food; Diffusion; Regional economic activity; Entry (search for similar items in EconPapers)
JEL-codes: L21 L81 R11 R12 (search for similar items in EconPapers)
Pages: 25 pages
Date: 2002
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Citations: View citations in EconPapers (3)

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Related works:
Working Paper: Fast Food - the early years: Geography and the growth of a chain-store in the UK (2003)
Working Paper: Fast Food- the early years: Geography and the growth of a chain-store in the UK (2002)
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Persistent link: https://EconPapers.repec.org/RePEc:wrk:warwec:655

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