Ethylene has proven effective in shortening the postharvest cold storage period required for Anjou pears to ripen, allowing for market availability early in season. To analyze ethylene’s effect on eating quality and elicit consumers’ preferences and values, three sensory tests plus choice experiments were conducted at different points in time after harvest. Results indicate that consumers were willing to pay $2.26/lb to have highly edible quality pears in the early season that had been treated with ethylene to speed ripening. As the cold storage period increased (70 days and 169 days) these premiums for conditioned fruit decreased ($0.20/lb and $0.29/lb)

Karina Gallardo ()
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Karina Gallardo: School of Economic Sciences, Washington State University

No 2009-16, Working Papers from School of Economic Sciences, Washington State University

Keywords: Conditioned Anjou pears; willingness-to-pay (search for similar items in EconPapers)
JEL-codes: D12 Q11 Q13 (search for similar items in EconPapers)
Pages: 23 pages
Date: 2009-09
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