EconPapers    
Economics at your fingertips  
 

Legitimacy Strategies in a Globalized World: Organizing for Complex and Heterogeneous Environments

Andreas Scherer

Papers from World Trade Institute

Abstract: The sustainability problems with regard to the production, distribution, andconsumption of goods and services increasingly challenge the legitimacy of corporations. The literature distinguishes three strategies that corporations commonly employ to respond to legitimacy problems: adapt to external expectations, manipulate the perception of their stakeholders, or engage in a discourse with those who question their legitimacy. We discuss three approaches to determine the appropriate response strategy: one-best-way approach,contingency approach, and paradox approach. We argue that in the face of heterogeneous environments with conflicting demands, corporations that follow a paradox approach are likely to be more successful in preserving their legitimacy than those that adopt one of the other two approaches. We develop a theoretical framework for the application of different response strategies and explore the management of paradoxes by way of structural, contextual, or reflective means.

Date: 2013-03-01
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.wti.org/media/filer_public/05/2a/052a5f ... ous_environments.pdf First version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wti:papers:566

Access Statistics for this paper

More papers in Papers from World Trade Institute Contact information at EDIRC.
Bibliographic data for series maintained by Morven McLean ().

 
Page updated 2020-08-01
Handle: RePEc:wti:papers:566