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The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach

Tomasz Weron, Anna Kowalska-Pyzalska and Rafał Weron ()

No HSC/17/04, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Technology

Abstract: Using an agent-based modeling approach we examine the impact of educational programs and trainings on the diffusion of smart metering platforms (SMPs). We also investigate how social responses, like conformity or independence, mass-media advertising as well as opinion stability impact the transition from predecisional and preactional behavioral stages (opinion formation) to actional and postactional stages (decision-making) of individual electricity consumers. We find that mass-media advertising (i.e., a global external field) and educational trainings (i.e., a local external field) lead to similar, though not identical adoption rates. Secondly, that spatially concentrated 'group' trainings are never worse than randomly scattered ones, and for a certain range of parameters are significantly better. Finally, that by manipulating the time required by an agent to make a decision, e.g., through promotions, we can speed up or slow down the diffusion of SMPs.

Keywords: Smart meter; Smart metering platform (SMP); Behavioral strategy; Demand response; Diffusion of innovations; Agent-based model (search for similar items in EconPapers)
JEL-codes: C63 O33 Q40 Q55 Q56 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cmp, nep-ene, nep-pay and nep-reg
Date: 2017-11-25
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http://www.im.pwr.wroc.pl/~hugo/RePEc/wuu/wpaper/HSC_17_04.pdf Original version, 2017 (application/pdf)

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Journal Article: The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach (2018) Downloads
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