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An empirical analysis of green energy adoption among residential consumers in Poland

Anna Kowalska-Pyzalska ()

No HSC/18/01, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Technology

Abstract: This paper investigates the acceptance of green electricity among Polish residential consumers. Our focus was on the socio-economic and environmental attributes of consumers in terms of their willingness to adopt renewable energy sources (RES) and green electricity tariffs. In particular, this study explores the determinants of adoption by examining consumers' willingness to pay (WTP) for green electricity, willingness to switch to green electricity tariffs, and willingness to install small-scale generators in the household. The hypotheses were tested empirically with data collected by means of a standardized telephone survey of 502 household electricity consumers in Poland. Most Polish people accept and support the development of RES, but they do not know how to contribute to this process. Their WTP increases with income, education, pro-environmental attitudes, and knowledge. They also care about social influence. To increase the adoption rate of RES among residential consumers, stable legal regulations, clear procedures, subsidies, social campaigns, and educational trainings are needed. We believe that the findings from this study may be valuable for those involved in marketing green electricity offers and for politicians responsible for the increase of the share of renewables in the Polish power system.

Keywords: Renewable energy sources; Green electricity tariffs; Consumer adoption; WTP; Prosumers; Social influence; Environmental attitudes; Questionnaire survey (search for similar items in EconPapers)
JEL-codes: D12 D90 Q20 Q42 Q48 Q56 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-dcm, nep-ene, nep-env, nep-reg and nep-tra
Date: 2018-04-27
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Published in Sustainability 10.7 (2018) 2281; https://doi.org/10.3390/su10072281

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http://www.im.pwr.wroc.pl/~hugo/RePEc/wuu/wpaper/HSC_18_01.pdf Original version, 2018 (application/pdf)

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