Relying on accessible content versus accessibility experiences: The case of processing capacity

Rainer Greifeneder () and Herbert Bless ()
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Rainer Greifeneder: Sonderforschungsbereich 504, Postal: L 13, 15, D-68131 Mannheim
Herbert Bless: Mikrosoziologie und Sozialpsychologie Universität Mannheim, Postal: Seminargebäude A 5 D-68131 Mannheim

No 07-32, Sonderforschungsbereich 504 Publications from Sonderforschungsbereich 504, Universität Mannheim, Sonderforschungsbereich 504, University of Mannheim

Abstract: Three studies investigated the interplay between processing capacity and reliance on accessibility experiences versus reliance on accessible content. Participants low in processing capacity were more likely to rely on the experience of ease versus difficulty, whereas participants high in processing capacity were more likely to base their judgment on the accessible content information. This result was robust across two different judgmental domains and was further supported by the assessment of processing latencies during judgment formation as an indicator of the underlying processes. In combination, the reported findings suggest that reliance on ease-of-retrieval experiences is particularly likely in situations of low processing capacity.

Pages: 38 pages
Date: 2007-06-26
Note: This research was supported by a grant from the Deutsche Forschungsgemeinschaft within the SFB 504 of the University of Mannheim, Germany, and by a grant from the German Federal Ministry of Education and Research (BMBF) within the framework of the German-Israeli Project Cooperation (DIP).
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