Framing the framing effect: The impact of context cues on solutions to the "asian disease" problem

Herbert Bless (), Tilmann Betsch () and Axel Franzen
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Herbert Bless: Mikrosoziologie und Sozialpsychologie Universität Mannheim, Postal: Seminargebäude A 5 D-68131 Mannheim
Tilmann Betsch: Universität Heidelberg/ Sonderforschungsbereich 504, Postal: Hauptstr. 47-51, 69117 Heidelberg
Axel Franzen: Universität Bern, Postal: Universität Bern

No 97-15, Sonderforschungsbereich 504 Publications from Sonderforschungsbereich 504, Universität Mannheim, Sonderforschungsbereich 504, University of Mannheim

Abstract: Participants were exposed to the "asian disease" problem (Tversky & Kahneman, 1981). When the problem was subtly framed as a medical decision problem previous findings replicated: Participants avoided the risky option when the problem was framed positively, but preferred the risky option when the problem was framed negatively. This reversal of preferences was eliminated however, when the same problem was subtly introduced as a statistical problem. The results are interpreted as evidence for the impact of context cues on the representation of decision problems.

Pages: 10 pages
Date: 1997-06-01
Note: Financial support from the Deutsche Forschungsgemeinschaft, SFB 504, at the University of Mannheim, is gratefully acknowledged.
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