Economics at your fingertips  

Assimilation and Contrast as a Function of the direction of Comparison

Michaela Wänke ()
Additional contact information
Michaela Wänke: Sonderforschungsbereich 504, Postal: L 13, 15, D-68131 Mannheim

No 99-08, Sonderforschungsbereich 504 Publications from Sonderforschungsbereich 504, Universität Mannheim, Sonderforschungsbereich 504, University of Mannheim

Abstract: Two studies show that an extreme context stimulus may elicit assimilation rather than contrast in the evaluation of an ambivalent target stimulus by increasing the salience of the features the target shares with the context stimulus. Holding the descriptions of target and context constant, feature overlap in the representationbuilt of the target was manipulated by the direction of comparison (study 1) and additional instructions (study 2).Depending on the direction of comparison with which target and context were previously compared either asssimilation or contrast to the context valence occured in a later evaluation of the target. The results suggest that activating shared features may suffice to induce inter-exemplar assimilation even without assigning target and context to the same category. This bottom-up process of inter-exemplar assimilation complements the top-down conteceptualization of a category-derived judgement.

Pages: 0 pages
Date: 1999-01-05
Note: The reported research was supported by grant from the Sonderforschungsbereich 504,L 13,15 D-68131 Mannheim and by grant B1 28975 from the Deutsche Forschungsgemeinschaft to H. Bless, N.Schwarz and M. Wänke. Comments on an earlier draft by Herbert Bless, Gerd Bohner Klaus Fiedler, Guido Hertl, Jeanette Schmid, Norbert Schwarz and Jim Sherman are gratefully acknowledged. Address correspondence to Michaela Wänke, Psychologisches Institut, Universität Heidelberg, Hauptstr. 47-51, 69117 Heidelberg, Germany; Phone: GErmany-6221-547361; fax: Germany-6221-547745; e-mail
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This working paper can be ordered from

Access Statistics for this paper

More papers in Sonderforschungsbereich 504 Publications from Sonderforschungsbereich 504, Universität Mannheim Contact information at EDIRC., Sonderforschungsbereich 504, University of Mannheim
Bibliographic data for series maintained by Carsten Schmidt (). This e-mail address is bad, please contact .

Page updated 2020-04-03
Handle: RePEc:xrs:sfbmaa:99-08