A Micro-World Simulation to Study Routine Maintenance and Deviation in Repeated Decision Making
Tilmann Betsch (),
Andreas Glöckner () and
Susanne Haberstroh ()
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Tilmann Betsch: Universität Heidelberg/ Sonderforschungsbereich 504, Postal: Hauptstr. 47-51, 69117 Heidelberg
Andreas Glöckner: Universität Heidelberg, Postal: Hauptstraße 47-51, 69117 Heidelberg
Susanne Haberstroh: Sonderforschungsbereich 504, Postal: L 13, 15, D-68131 Mannheim
No 99-29, Sonderforschungsbereich 504 Publications from Sonderforschungsbereich 504, Universität Mannheim, Sonderforschungsbereich 504, University of Mannheim
This paper presents a computer controlled micro-world simulation (COMMERCE) to study routine effects in deliberate repeated decision making. COMMERCE employs an economic scenario which requires the participant to recurrently make acquisition and disposal decisions of industrial goods in order to maximize monetary profits. COMMERCE allows the experimenter to induce a decision routine (preference) for a target option by varying the frequency of choice repetition during a learning phase. In subsequent test phases, routine effects can be assessed by a number of variables such as information search and choice behavior.
Pages: 20 pages
Note: Financial Support from the Deutsche Forschungsgemeinschaft, SFB 504, at the University of Mannheim, is gratefully acknowledged.
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