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The shock of lockdown on the spending on wine in the Iberian market: the effects of procurement and consumption patterns

Raúl Compés (), Samuel Faria (), Tânia Gonçalves (), Vicente Pinilla (), João Rebelo () and Katrin Simón-Elorz ()
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Raúl Compés: Universitat Politècnica de València
Samuel Faria: University of Trás-os-Montes and Alto Douro (UTAD)
Tânia Gonçalves: University of Trás-os-Montes and Alto Douro (UTAD)
João Rebelo: University of Trás-os-Montes and Alto Douro (UTAD)
Katrin Simón-Elorz: Universidad Pública de Navarra

Documentos de Trabajo from Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza

Abstract: This study aims to provide a better understanding of the behaviour of wine consumers the forced lockdown due to the Covid-19 pandemic. It seeks to explain consumer decisions and the probability of changes occurring in wine expenditure compared to a normal situation. The empirical analysis consists in the application of a multinomial logit model, setting the “usual” pattern of expenditure as a baseline category. The results show that the coronavirus pandemic could have changed alcohol drinking habits. Consumers generally spent less on wine during the lockdown, maybe due to the uncertainty regarding their future income and professional situation.

Keywords: consumer behaviour; lockdown; wine price; multinomial logit model (search for similar items in EconPapers)
JEL-codes: C25 D11 D12 (search for similar items in EconPapers)
Date: 2021-04
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Persistent link: https://EconPapers.repec.org/RePEc:zar:wpaper:dt2021-04

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