ONLINE WINE PURCHASING IN SPAIN AND PORTUGAL DURING THE COVID-19 PANDEMIC

Katrin Simón Elorz, Tania Gonçalves, Raúl Compes, Samuel Faria, Vicente Pinilla and João Rebelo
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Katrin Simón Elorz: Department of Business Administration, Universidad Pública de Navarra and INARBE
Tania Gonçalves: Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro
Raúl Compes: Department of Economics and Social Sciences. Universitat Politècnica de València
Samuel Faria: PhD student and fellowship of project SUDOE VINCI SOE3/P2/F0917
João Rebelo: Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro (UTAD)

Documentos de Trabajo from Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza

Abstract: This paper assesses the impact of Covid-19 on the online wine purchasing patterns. This extraordinary situation has accelerated the online trend in wine purchasing. An analysis of the behaviour of online wine consumers before and during the pandemic period shows changes in purchasing patterns. Based on a survey carried out for Spain and Portugal, we find differences between the two countries. The results suggest that the online wine purchasing trend prior to the lockdown was been modified by the pandemic situation. It is therefore important to identify whether these changes are still in place and whether they are here to stay perspective. On the one hand, the culmination of the modern nutritional transition. On the other hand, high-income countries have presented two kinds of food consumption models. The first model is featured by an increasing mass agro-industrial food intake, while the second one consisted of a decrease in caloric intakes jointly with rising consumption of transformed and differentiated products. Focusing on Spain as our case study, the objective of this paper is to unveil to what extent the diffusion of these two consumption patterns have affected inequalities by levels of income and by regions.

Keywords: online wine purchases; wine consumer behaviour; wine industry. (search for similar items in EconPapers)
JEL-codes: D12 Q13 (search for similar items in EconPapers)
Date: 2023-01
New Economics Papers: this item is included in nep-agr
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