Communications Trend Radar 2022. Language awareness, closed communication, gigification, synthetic media & cybersecurity

Stefan Stieglitz, Ansgar Zerfaß, Daniel Ziegele, Sünje Clausen and Karen Berger

No 14, Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig

Abstract: The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? A research team from Leipzig University and University of Duisburg-Essen has conducted a comprehensive trend study and identified the most relevant trends in management, society and technology. For 2022 the following trends will be relevant: Language Awareness, Closed Communications, Gigification, Synthetic Media, Cybersecurity

Date: 2022
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