Steering behavior. The potential of (digital) nudging for corporate communications

Sünje Clausen, Stefan Stieglitz and Michelle Wloka

No 15, Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig

Abstract: How can you guide individual decision-making without manipulating it? Digital Nudging could be an answer to this question. But what does this mean for corporate communications? A research team of the Duisburg-Essen University examined the following issues on digital nudging: - How do people make decisions and how do design elements influence these decisions? - What are possible use cases of digital nudging for corporate communications? - What needs to be considered when implementing digital nudging?

Date: 2022
New Economics Papers: this item is included in nep-mkt and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:agukci:15

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