Communications Trend Radar 2023. State revival, scarcity management, unimagination, augmented workflows & parallel worlds

Ansgar Zerfaß, Stefan Stieglitz, Sünje Clausen, Daniel Ziegele and Karen Berger

No 17, Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig

Abstract: How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate communications: State Revival, Scarcity Management, Unimagination, Parallel Worlds, Augemented Workflows.

Keywords: public relation; trend; country; stakeholders; bottleneck; resilience; artificial intelligence; virtual reality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:agukci:17

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