Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity & decoding humans

Stefan Stieglitz, Ansgar Zerfaß, Michelle Wloka and Sünje Clausen

No 20, Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig

Abstract: What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of Potsdam (Professor Stefan Stieglitz, Sünje Clausen, MS.) and Leipzig University (Professor Ansgar Zerfass, Dr Michelle Wloka) identified the following trends for 2024: Information Inflation, AI Literacy, Workforce Shift, Content Integrity, Decoding Humans. More information on the trends can be found in the Communications Trend Radar Report 2024

Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/284410/1/1882412273.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:agukci:284410

Access Statistics for this paper

More papers in Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().