EconPapers    
Economics at your fingertips  
 

Is zero the best price? Optimal pricing of mobile applications

Christoph Buck and Julia Graf

No 60, Bayreuth Reports on Information Systems Management from University of Bayreuth, Chair of Information Systems Management

Abstract: [Introduction ...] This leads us to our major research question: How to optimally set prices of mobile applications depending on their utility-classification? Each of the following chapters sequentially contributes to the answer of this question. Chapter 2 focuses on the managerial relevance of pricing and the specific characteristics of mobile applications. In chapter 3, we develop a model for mobile application pricing and derive advises for profit-maximizing mobile application pricing. The article closes with a discussion and conclusion in chapter 4.

Keywords: Optimal Pricing; Mobile Applications; Apps; Price (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-com, nep-ind and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/107680/1/819558893.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:bayism:60

Access Statistics for this paper

More papers in Bayreuth Reports on Information Systems Management from University of Bayreuth, Chair of Information Systems Management Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().

 
Page updated 2021-12-03
Handle: RePEc:zbw:bayism:60