Is zero the best price? Optimal pricing of mobile applications

Christoph Buck and Julia Graf

No 60, Bayreuth Reports on Information Systems Management from University of Bayreuth, Chair of Information Systems Management

Abstract: [Introduction ...] This leads us to our major research question: How to optimally set prices of mobile applications depending on their utility-classification? Each of the following chapters sequentially contributes to the answer of this question. Chapter 2 focuses on the managerial relevance of pricing and the specific characteristics of mobile applications. In chapter 3, we develop a model for mobile application pricing and derive advises for profit-maximizing mobile application pricing. The article closes with a discussion and conclusion in chapter 4.

Keywords: Optimal Pricing; Mobile Applications; Apps; Price (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-com, nep-ind and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:bayism:60

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