A model of ranked conjoint-data and implications for evaluation

Thorsten Andreas Teichert

No 461, Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel from Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

Abstract: This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for assessing rank consistency and internal validity of estimates. In addition, commonly used evaluation methods, such as OLS and LINMAP, are shown to be based on arbitrary propositions which do not fulfill the requisite traits postulated by the model of ranked Conjoint-data. Resulting shortcomings on estimation outcomes are evaluated with means of simulation analyses. New insights into the achievable estimation accuracy are gained and possibilities for improvement are shown.

Date: 1997
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/147573/1/manuskript_461.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:cauman:461

Access Statistics for this paper

More papers in Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel from Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().