Media market concentration and pluralism

Torben Stühmeier
Authors registered in the RePEc Author Service: Torben Stuehmeier

No 87, CAWM Discussion Papers from University of Münster, Münster Center for Economic Policy (MEP)

Abstract: Media market structures are changing constantly. Traditional media outlets such as newspapers are being hard-hit by the digitalization of content, causing market exit and long-term consolidation in many countries. Competition policy in media markets is not only concerned with this trend because of reduced economic competition, but also because of potentially reduced pluralism. Accordingly, this paper analyzes the relationship between media market concentration and pluralism. In particular, we distinguish between internal pluralism, namely the range of views o.ered by a single outlet, and external pluralism, which refers to the market supply of pluralism. We show that internal pluralism is high in concentrated markets, but external pluralism is not. Moreover, a monopoly market does not necessarily o.er less pluralism than a competitive one.

Keywords: Advertising; Concentration; Media market; Pluralism; Twosided market (search for similar items in EconPapers)
JEL-codes: L13 L82 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-com and nep-cul
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Related works:
Journal Article: Media market concentration and pluralism (2019)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:cawmdp:87

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