Regulating Television and the Case of Football World Cup
Mathias Hafner and
Alexander R. Neunzig
No 98-03, CSLE Discussion Paper Series from Saarland University, CSLE - Center for the Study of Law and Economics
Abstract:
This paper deals with EU-Directive 89/552/EEC "Television Without Frontiers", which enables each EU-country to set up a list of major events that are not allowed to be transmitted in Pay-TV. We analyze this kind of regulation using instruments of game-theory and monopoly-theory. We compare the market results of the EU-Regulation with two alternative arrangements, namely with a general ban of Pay-TV and with a 'laisser-faire'-solution. Our model shows that a selective ban may be welfare-superior to both other forms of Pay-TV treatment. Finally we show that there are good arguments to forbid Pay-TV-broadcasting of major football events.
Keywords: Pay-TV; Football; Media economics; Advertising; Applied Game Theory; EU-Directive 89/552/EEC (search for similar items in EconPapers)
JEL-codes: D45 K21 L51 L83 (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:csledp:9803
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